20 September 2023
“A Journey Through Over 20 Years of HG in Thailand”
Who would have thought that a simple quest for an effective anti-slip solution more than 20 years ago would mark the beginning of an incredible journey—one that would carry us through decades of innovation in the world of specialty cleaning products
What began as a learning expedition, guided by the winds of curiosity and opportunity, led us to Almere, a newly established city in the Netherlands. Though young in age, Almere is home to a factory with over 50 years of legacy in producing top-tier cleaning products—the home of HG, a company founded by Håkan Gip.
HG began with the development of a specialized swimming pool cleaner and has since become a standout in innovation, especially within the D.I.Y. market. The company’s commitment to effective, high-performance solutions helped it quickly expand across Europe, becoming a market leader in just a decade. Today, HG boasts over 300 specialty products, each designed to precisely target specific cleaning needs—far beyond what conventional cleaners can offer.
At the heart of HG’s philosophy is the definition of “high-quality cleaning products”—a concept that was still new to Thailand two decades ago. That’s why we embraced the opportunity to introduce HG to Thai homes, setting out to share its story, benefits, and performance with those who care deeply about their living spaces.
This mission led us to build connections with Thailand’s home lovers, starting with our warm, welcoming presence at HomePro and the Baan Lae Suan Fair. These venues allowed us to form meaningful relationships and introduce the brand on a personal level—whether through:
Proven product performance
Visually strong brand block displays
Extensive problem-solving product range
Or the nostalgic charm of classic door-to-door brochures
These distinctive elements helped enhance HG’s visibility, build trust, and amplify the power of word-of-mouth recommendations.
20 Years and Counting...
The last two decades have left us with unforgettable memories and lasting connections with Thailand’s community of home care enthusiasts—a group that continues to grow with time. Products like:
HG Blue
HG Scale Away
have become household staples, especially praised for their ability to remove water stains and limescale without damaging surfaces. They've earned a place in many homes as everyday essentials for bathroom care.
Celebrate 20 Years with Us!
To mark the 20th anniversary of HG in Thailand, we’re rolling out exciting promotions all year long—with discounts up to 20%!
Where to Buy:
Available at HomePro, Boonthavorn, Villa Market, Tops, and Gourmet Market
📞 For more information or product inquiries:
LINE: @naradee
Phone: 080-804-5445
Concentrated cleaner for removing soap scum and limescale in bathrooms, shower enclosures, glass, or partitions.
฿301
฿320
6%
Spray cleaner for removing water stains, soap scum, and limescale in the bathroom
฿296
฿315
6%